Privacy Policy

The Amara Centre

Website: https://amaracentre.org/
Contact email: hello@amaracentre.org

Effective date: 7 August 2026

1. Introduction

The Amara Centre is committed to protecting the privacy, confidentiality and dignity of everyone who engages with our work.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, make a donation, take part in fundraising, volunteer, subscribe to updates, or request support.

We recognise that people affected by cancer may share highly personal and sensitive information with us. We are committed to handling all information responsibly, respectfully and securely.

2. Who We Are

The Amara Centre is a cancer charity committed to reducing the financial hardship caused by cancer through practical support, advocacy, awareness and compassionate engagement.

Our website address is:

https://amaracentre.org/

For data protection purposes, The Amara Centre is responsible for deciding how your personal information is collected and used.

If you have questions about this Privacy Policy, please contact:

Email: hello@amaracentre.org

3. Information We Collect

The information we collect depends on how you interact with us.

Information you provide directly

This may include:

  • Your name.

  • Email address.

  • Telephone number.

  • Postal address where required.

  • Information submitted through contact forms.

  • Information provided through support requests.

  • Information provided through volunteer applications.

  • Information provided through fundraising activities.

  • Information provided when communicating with us.

Donation information

When you make a donation, payment information may be processed through secure third-party payment providers.

The Amara Centre does not normally store complete payment card details.

Payment providers process information according to their own privacy policies and security requirements.

Health information

If you request cancer-related support, you may provide sensitive information such as:

  • Diagnosis information.

  • Treatment details.

  • Healthcare needs.

  • Financial circumstances.

  • Practical challenges affecting your wellbeing or access to support.

Health information is treated with particular care and is only collected and used where necessary for our charitable activities.

4. Information Collected Through Website Use

When you visit our website, some information may be collected automatically.

This may include:

  • IP address.

  • Browser type.

  • Device information.

  • Pages visited.

  • Website activity information.

  • Technical information needed for website security and operation.

This information helps us maintain website security, improve website performance and understand how visitors use our website.

5. Website Comments

If visitors leave comments on our website, we may collect:

  • Information entered into the comments form.

  • The visitor’s IP address.

  • Browser user agent information.

This information may be used to help detect and prevent spam.

An anonymised string created from your email address, also known as a hash, may be provided to the Gravatar service to check whether you use it.

The Gravatar privacy policy is available here:

https://automattic.com/privacy/

After approval of a comment, your profile picture may be visible publicly in connection with your comment, depending on your Gravatar settings.

6. Media Uploads

If users are able to upload images to our website, we encourage individuals to remove location information from images before uploading.

Images may contain embedded location information, such as GPS data included within image files.

Visitors to websites may be able to download images and access this information.

7. Cookies

Cookies are small text files placed on your device when you visit websites.

The Amara Centre may use cookies to:

  • Support website functionality.

  • Improve website performance.

  • Understand website usage.

  • Improve user experience.

  • Maintain website security.

Website forms and preferences

If you submit information through our website, cookies may help improve convenience by remembering certain preferences where appropriate.

Accounts and login features

If user accounts are introduced in future, cookies may be used to support login functions and account security.

Login-related cookies may store information needed to maintain your session and provide account functionality.

Managing cookies

You can control or delete cookies through your browser settings. Please note that disabling some cookies may affect website functionality.

8. Embedded Content From Other Websites

Articles and pages on our website may include embedded content, such as:

  • Videos.

  • Images.

  • Articles.

  • Social media content.

  • Fundraising tools.

Embedded content from other websites may operate in the same way as if you had visited that external website directly.

These websites may collect information, use cookies, use tracking technologies or monitor interactions with their content according to their own privacy policies.

The Amara Centre does not control the privacy practices of external websites.

9. How We Use Your Information

We may use personal information to:

  • Respond to enquiries.

  • Provide information about our work.

  • Process donations.

  • Manage fundraising activities.

  • Assess support requests.

  • Process volunteer applications.

  • Send newsletters and updates where you have agreed to receive them.

  • Improve our services.

  • Maintain website security.

  • Meet legal and regulatory responsibilities.

We only use personal information where there is a lawful reason to do so.

10. How We Handle Support Requests

The Amara Centre understands that requests for cancer support may involve extremely personal circumstances.

We will:

  • Treat information confidentially.

  • Only collect information needed for support-related purposes.

  • Restrict access to appropriate individuals.

  • Handle information with compassion and respect.

Submitting a support request does not guarantee assistance.

Support decisions will depend on available resources, eligibility requirements and the circumstances of each request.

11. Sharing Your Information

We do not sell personal information.

We may share information where necessary with:

  • Trusted service providers.

  • Website providers.

  • Payment providers.

  • Professional advisers.

  • Healthcare or support organisations where appropriate and with permission.

  • Regulators or authorities where legally required.

We only share information where there is a legitimate reason and appropriate safeguards are in place.

12. Third-Party Services

We may use third-party services to support our activities, including:

  • Payment processing.

  • Website hosting.

  • Email communications.

  • Fundraising platforms.

  • Spam detection services.

These providers may process information according to their own privacy policies.

13. Automated Spam Detection

Visitor comments and website submissions may be checked through automated spam detection services.

These services may analyse information such as IP addresses and technical information to help protect our website from misuse.

14. How Long We Keep Information

We keep personal information only for as long as necessary.

Retention periods depend on:

  • The type of information.

  • Why it was collected.

  • Legal requirements.

  • Operational needs.

Examples:

  • Support request information may be retained for as long as necessary to manage the request and maintain appropriate records.

  • Volunteer application information may be retained for recruitment and organisational purposes.

  • Donation records may be retained to meet financial and legal obligations.

  • Newsletter information may be retained until you unsubscribe or request removal.

When information is no longer required, it will be securely deleted or anonymised.

15. Your Rights

Depending on applicable data protection laws, you may have rights including:

  • Requesting access to personal information we hold about you.

  • Requesting correction of inaccurate information.

  • Requesting deletion of information where appropriate.

  • Withdrawing consent where processing is based on consent.

  • Objecting to certain uses of your information.

  • Requesting restrictions on how information is used.

To exercise your rights, please contact:

hello@amaracentre.org

16. Children’s Information

The Amara Centre takes the privacy of children seriously.

We do not knowingly collect personal information from children without appropriate consent and safeguarding measures.

Where children are involved in fundraising, volunteering or support activities, we will take appropriate steps to protect their privacy and wellbeing.

17. Social Media

The Amara Centre uses social media platforms, including Facebook, to share information, raise awareness and communicate with the public.

Information shared publicly on social media may be visible to others.

Social media platforms have their own privacy policies, and we encourage users to review them.

18. Protecting Your Information

We take reasonable measures to protect personal information from:

  • Unauthorised access.

  • Loss.

  • Misuse.

  • Accidental disclosure.

  • Alteration.

These measures include appropriate security practices, controlled access and responsible handling of information.

No online system can be guaranteed to be completely secure, but we take appropriate steps to protect information entrusted to us.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on our website with an updated effective date.

20. Contact Us

If you have questions about this Privacy Policy or how we handle personal information, please contact:

The Amara Centre
Email: hello@amaracentre.org
Website: https://amaracentre.org/

The Amara Centre
Compassion. Hope. Dignity.