Fundraising Policy

The Amara Centre

Website: https://amaracentre.org/
Contact email: hello@amaracentre.org

Effective date: 7 August 2026

1. Introduction

The Amara Centre is a cancer charity working to reduce the financial hardship caused by cancer through practical support, advocacy and awareness.

Fundraising enables us to develop and deliver charitable programmes and initiatives that provide meaningful support to people affected by cancer and contribute to our wider charitable purpose.

We are committed to fundraising in a way that is:

  • Honest.

  • Respectful.

  • Transparent.

  • Responsible.

  • Compliant with relevant laws and regulations.

We value the trust placed in us by our supporters, donors, volunteers, communities and partners.

2. Purpose of This Policy

This Fundraising Policy explains how The Amara Centre approaches fundraising and the standards expected from anyone fundraising on behalf of the charity.

It applies to:

  • Trustees.

  • Staff and contractors, where applicable.

  • Volunteers.

  • Supporters.

  • Peer fundraisers.

  • Anyone formally appointed or authorised to represent the charity.

  • Anyone raising funds for or on behalf of The Amara Centre.

3. Our Fundraising Principles

The Amara Centre believes fundraising should be built on trust, respect and shared purpose.

We will:

  • Communicate honestly about our work and fundraising needs.

  • Use donations responsibly and in accordance with our charitable purposes.

  • Respect the dignity and privacy of people affected by cancer.

  • Thank and value our supporters.

  • Provide clear information about our work and how donations contribute to it.

  • Avoid misleading, exploitative or inappropriate fundraising practices.

  • Protect the reputation and integrity of the charity.

4. Sources of Funding

The Amara Centre may receive funding through sources including:

  • Individual donations.

  • Regular giving.

  • Community fundraising.

  • Peer-to-peer fundraising.

  • Charitable grants.

  • Corporate partnerships.

  • Philanthropic support.

  • Fundraising events.

  • Other lawful sources of charitable income consistent with our purposes.

We will consider sources of funding carefully to ensure that they are appropriate and do not create unacceptable ethical, legal, financial or reputational risks.

5. Donations

Donations enable The Amara Centre to develop practical support, advocacy, awareness and other charitable initiatives for people affected by cancer.

We will:

  • Maintain appropriate financial records.

  • Handle donations responsibly.

  • Use funds in accordance with our charitable purposes.

  • Communicate clearly and honestly about our work.

  • Take appropriate steps to protect donations from misuse or fraud.

Where a donation is given for a specific purpose, we will make reasonable efforts to use it for that purpose.

If circumstances change and this is no longer possible or appropriate, funds may be used for another purpose that is consistent with the charity’s charitable objectives, subject to any applicable legal or donor restrictions.

6. Peer-to-Peer Fundraising

We welcome supporters who wish to raise funds for The Amara Centre through their own fundraising activities.

Examples may include:

  • Personal fundraising pages.

  • Sponsored activities.

  • Workplace fundraising.

  • Community events.

  • Awareness activities.

  • Personal challenges.

Anyone fundraising on behalf of The Amara Centre should:

  • Represent the charity accurately.

  • Follow any fundraising guidance provided by us.

  • Ensure activities are lawful and responsibly organised.

  • Protect the reputation of the charity.

  • Avoid making promises about support, grants or services that have not been authorised.

  • Handle any funds raised responsibly and ensure they are transferred to the charity through appropriate channels.

7. Fundraising Communications and Personal Stories

We aim to communicate about fundraising honestly, respectfully and responsibly.

Our fundraising communications will:

  • Explain the purpose of our work clearly.

  • Avoid misleading or exaggerated claims.

  • Avoid exploiting fear, distress or vulnerability.

  • Protect the confidentiality and privacy of people affected by cancer.

  • Avoid creating unrealistic expectations about what donations can achieve.

  • Represent people’s experiences with dignity and respect.

Where personal stories, photographs or identifying information are shared, we will seek appropriate permission and consider the potential impact on the individual concerned.

8. Fundraising Events

Fundraising activities organised by or for The Amara Centre should:

  • Reflect our mission and values.

  • Be planned responsibly.

  • Consider health, safety and safeguarding.

  • Comply with relevant legal and regulatory requirements.

  • Protect participants, volunteers and members of the public from avoidable harm.

Where appropriate, event organisers may be asked to provide relevant information before an activity is approved or supported by the charity.

9. Corporate Partnerships

The Amara Centre welcomes partnerships with companies and organisations that share our commitment to supporting people affected by cancer.

Before accepting corporate support or entering into a fundraising partnership, we may consider:

  • Alignment with our charitable purposes and values.

  • Ethical considerations.

  • The organisation’s reputation.

  • Potential conflicts of interest.

  • Financial, legal or reputational risks.

  • Any potential impact on public trust.

We reserve the right to decline support or a partnership where accepting it may conflict with our mission, values, charitable purposes or responsibilities.

10. Fundraising Costs

The Amara Centre aims to ensure that fundraising is responsible, proportionate and cost-effective.

We recognise that appropriate investment may be required to:

  • Promote fundraising activities.

  • Maintain fundraising and payment systems.

  • Communicate with supporters.

  • Develop fundraising materials.

  • Build sustainable fundraising approaches.

  • Organise fundraising events.

Fundraising expenditure will be managed responsibly and monitored as part of our wider financial management.

11. Financial Accountability

The Amara Centre is committed to responsible financial management and stewardship of charitable funds.

We will:

  • Maintain accurate financial records.

  • Monitor income and expenditure.

  • Apply appropriate financial controls.

  • Comply with relevant charity, financial and regulatory requirements.

  • Ensure charitable funds are used appropriately.

  • Provide appropriate financial reporting in accordance with our governance and reporting obligations.

Trustees have overall responsibility for ensuring that the charity’s finances are appropriately managed and that charitable funds are protected.

12. Refusing or Returning Donations

The Amara Centre may refuse or return a donation where accepting or retaining it could:

  • Conflict with our charitable purposes or values.

  • Create unacceptable ethical concerns.

  • Create significant legal, financial or reputational risks.

  • Damage public trust in the charity.

  • Be inconsistent with applicable law or regulatory requirements.

Any decision to refuse or return a donation will be considered carefully and, where appropriate, in accordance with the charity’s governance procedures and applicable legal requirements.

13. Complaints About Fundraising

We welcome feedback about our fundraising activities.

If you have a concern or complaint about fundraising undertaken by or on behalf of The Amara Centre, please contact:

Email: hello@amaracentre.org

We will consider concerns carefully and respond appropriately.

Where a complaint raises a potential safeguarding, legal, regulatory or financial concern, it will be dealt with through the appropriate internal process.

14. Safeguarding and Respect

All fundraising activity connected with The Amara Centre should reflect our commitment to:

  • Compassion.

  • Dignity.

  • Integrity.

  • Respect.

  • Responsible conduct.

We are committed to ensuring that people affected by cancer, supporters, volunteers and members of the public are treated safely and respectfully.

Fundraising should never exploit someone’s illness, vulnerability or personal circumstances.

15. Review of This Policy

This Fundraising Policy will be reviewed regularly to ensure that it remains appropriate as The Amara Centre grows and develops.

Reviews will take account of:

  • Changes to our fundraising activities.

  • Changes in relevant laws or regulations.

  • Good practice.

  • Organisational learning.

  • The evolving needs of the charity.

The policy will be updated where necessary.

Contact Us

The Amara Centre
Email: hello@amaracentre.org
Website: https://amaracentre.org/

The Amara Centre
Compassion. Hope. Dignity.