The CHIME Principles
How We CHIME
At The Amara Centre, our work is guided not only by what we do, but by how we do it.
The CHIME Principles represent the values that shape our interactions, decisions and acts of support.
The CHIME Principles – How We CHIME
At The Amara Centre, our work is guided not only by what we do, but by how we do it.
The CHIME Principles represent the values that shape our interactions, decisions and acts of support. They influence how we engage with people affected by cancer, work alongside communities and partners, and steward the trust placed in us by our supporters.
Together, CHIME reflects the culture we seek to build – one rooted in compassion, hope, integrity, meaning and empowerment.
This is how we CHIME.
C – Compassion
Cancer affects every person differently, and every experience deserves to be met with kindness, understanding and humanity.
We strive to listen without judgement, respond with care and recognise the emotional, practical and financial challenges that can accompany a cancer diagnosis.
Compassion is at the heart of everything we do.
H – Hope
Hope is more than optimism – it is the belief that meaningful support can make a difference.
Through our work, we seek to strengthen hope by reducing financial barriers, providing timely support and reminding people affected by cancer that they do not have to face financial hardship alone.
I – Integrity
Trust is essential to our work.
We are committed to acting with honesty, transparency and accountability in every aspect of The Amara Centre’s activities. We seek to use our resources responsibly, make fair decisions and operate with strong ethical governance.
Integrity guides how we serve those who place their confidence in us.
M – Meaning
We seek to ensure that our work creates meaningful impact in the lives of people affected by cancer.
This means listening to lived experience, responding to real needs and focusing our resources on support and advocacy that can make a genuine difference.
We believe that even practical financial support can have profound meaning when offered at a time of vulnerability.
E – Empowerment
We believe that people affected by cancer should feel supported, respected and able to seek the help they need with dignity.
Through financial support, awareness and advocacy, we seek to help people feel less alone, recognise their own needs and access appropriate sources of support.
Living the CHIME Principles
CHIME is more than a statement of values – it is the standard by which we seek to serve.
Whether we are providing financial support, raising awareness, advocating for people affected by cancer or working with partners and communities, these principles guide our actions.
Together, they reflect our commitment to building a compassionate, trustworthy and responsible organisation that treats people affected by cancer with dignity.